Pierce The Veil

Overview for Pierce The Veil:

FRAY Studio collaborated with Production Designers Cassius Creative on Pierce The Veil ’s I Can’t Hear You World Tour 2025, supporting the band as they expanded their signature rock aesthetic into the scale and visual language of an international arena production. Our role was to create a clear visual identity for the tour that connected the new album campaign to the live performance environment. We developed the show’s visual narrative, building a system where live camera feeds merged with the halftone, grunge-inspired artwork from the band’s latest release. The aim was to translate the raw, photocopied textures of the campaign into something bold, graphic, and readable across large venues, while still allowing space for quieter, more intimate live moments. Working closely with Cassius Creative, we produced a library of content driven by contrast, movement, and layered texture, designed to feel authentic to the band while supporting the pacing and dynamics of the performance. The project moved quickly from concept through to delivery, with the team building a flexible content package that could handle both structured cues and reactive performance shifts. The visual system strengthened the connection between the band and the audience, giving fans a closer view of the stage while keeping everything grounded in the tone of the album artwork. All primary content was created and rendered in Notch V1, allowing for rapid iteration and real-time–ready outputs. The full package was designed for Disguise playback and integrated directly with the tour’s live camera system to maintain consistency across all screen layouts and IMAG moments. You can read more about the process of making the show here .

Services provided: Creative Direction, Video Design, Real-Time Content, 2D Animation, IMAG & Live Camera Effects