“I Can’t Hear You” World Tour 2025

For Pierce The Veil’s biggest tour to date, the “I Can’t Hear You” World Tour 2025, FRAY Studio partnered with production designers Cassius Creative to craft a bold, emotionally charged concert visuals. The goal: create a show that honored both the band’s newest album campaign and their legacy of high-energy performances stretching back to 2006.

Breaking the Mold: A New Approach to Live Visuals

From our earliest conversations, the band made one thing clear, they wanted to challenge the conventions of stage video design. Instead of building content song-by-song, the show needed to evolve as one continuous visual journey.

The band asked us to move away from the typical verse-chorus format and embrace moments of darkness, stillness, and spontaneity. They wanted the visuals to breathe with the music - sometimes vanishing entirely to let the performance shine.

This created a unique creative challenge: design a unified visual narrative that elevated the live performance without overwhelming it. The show also leaned heavily on live camera integration, capturing the raw connection between band and audience. From intimate acoustic passages to explosive, BPM-shifting tracks, every moment demanded visuals that could amplify emotion in real time.

Working Within Creative Constraints

The band’s campaign aesthetic became both our inspiration and our boundary. The palette was limited to PTV Yellow, PTV Red, and PTV Blue, alongside black and white, matched with their current campaign aesthetic;  halftone textures, soft edges, and a distinct grunge-inspired design language.

These constraints pushed us creatively. Each piece of video content had to work cohesively without repetition. We also wove in campaign assets - including footage of Sinora (featured in “Pass The Nirvana”), album icons, and archival visuals from older music videos. All balanced with live camera feeds to keep the show visually unified and emotionally resonant.

Creative Development: Building a Visual Narrative

Once the setlist was finalised, we collaborated closely with Cassius Creative to map out show “chapters”. Moments that echoed one another while keeping each act distinct.

To build a cohesive visual identity, we structured the tour around three major visual looks:

The 5-Grid Look

Inspired by the stage’s three-tower design, dividing the screen into five sections for dynamic camera compositions. It debuted in “Pass The Nirvana” with bold yellow framing, evolved in “Low On Gas” as a clean, restrained version, and reached its full power in “Hell Above” and “King” with dual camera feeds and strobes synced to the beat.

Full-Screen Camera Mode 

A bold, abstract approach requiring close collaboration with the camera director. By sampling narrow strips of the camera feed, we created forced close-ups and distorted halftone textures, blending intimacy and chaos. Used in various different ways throughout the show,  this look climaxed in “King”, where layered enlarged half-tone visuals transformed the band’s live image into a visceral light-storm.

Collage Style Visuals

A fragmented, layered technique that merged video assets, camera footage, and campaign design. For “Circles”, we drew inspiration from the “Murder Wall” in the song’s music video, reconstructing it through torn newspaper textures and facial close-ups. Even integrating NVIDIA Background Removal to isolate Vic’s live performance on top of the visuals, creating a striking real-time video design moment.

 In “Emergency Contact” and “Bulletproof Love”, we cropped and rearranged live feeds to build surreal, fast-cut collages. 

The Result: A Cohesive Visual Journey

The final show proved how collaboration and creativity can thrive within strict limits. Despite the narrow colour palette, our fusion of video, lighting, and stage design produced a concert experience that felt raw, cinematic, and unmistakably Pierce The Veil.

By combining real-time video technology with an artist-driven narrative, we built a performance that captured the heart of the music, connecting fans directly to the energy and emotion on stage.

This project reinforced a core belief at FRAY Studio: great concert visuals aren’t just seen. They’re felt. When artists, designers, and technology align, the stage becomes a living extension of the music.