Laufey

Overview for Laufey:

We designed theatrical tour visuals for Laufey's Matter of Time Tour, her first world wide area tour. Our work covered 2D and 3D animation and camera grading for live tour. Broken into five distinct theatrical acts, the show wove a journey through the night into dawn, with every song building on the last to create an abstract linear narrative rarely seen in an arena tour. Each act opens with an animation that sets the tone for the music to follow, holding a mood across four to five songs and ranging through Laufey's expansive catalogue — from soft and romantic, to sultry and jazzy, to dark and brooding. The fans were rewarded with many easter eggs, themes and connections to Laufey's wider world. We used a mixture of 2D & 3D animation techniques, processed to feel like the images were found somewhere in the recent past or could be on of Laufey's memories. This created a strong atmosphere whimsy, fairy tale and just a little darkness. In the words of Laufey herself "You made my dreams come true." Read more about the process of creating A Matter of Time here

Services provided: Video Design, 2D Animation, 3D Animation, IMAG & Live Camera Effects, Projection Mapping