Sam Fender
17 Going Under Tour
17 Going Under Tour
FRAY Studio designed video content for Sam Fender’s 2022 arena tour. The visuals balanced live camera feeds with animated content, using a limited colour palette and minimal textures. Designs shifted between enclosed and expansive looks to mirror the tone of each song.
FRAY Team
Concept & Animation
Adam Young
Adam Young
Concept
Finn Ross
Finn Ross
Concept & Animation
Letty Fox
Letty Fox
Concept & Animation
Grace Arnott-Hayes
Grace Arnott-Hayes
Concept
Norvydas Genys
Norvydas Genys
Animation
Andrea Scott
Andrea Scott
Animation
Laura Perrett
Laura Perrett
Notch Design
Kira O’Brien
Kira O’Brien
Photography
Joe Okpako, Chloe Hashemi, Cara Kealy
Joe Okpako, Chloe Hashemi, Cara Kealy
Collaborators
Production Design
Sam Tozer
Sam Tozer
Lighting Director
Luke Avery
Luke Avery
Video Design
FRAY Studio
FRAY Studio
Camera Director
Charlie Woods
Charlie Woods
Production Management
Nub sounds
Nub sounds
Kit Supplied by
Adlib
Adlib
Video Programming
Ashley Ball
Ashley Ball
Photography
SquaMatthew, samneill.photo, Robert Barrett
SquaMatthew, samneill.photo, Robert Barrett
Services Provided
Video Design
2D Animation
IMAG & Live Camera Effects