Azimuth
MDLBeast
MDLBeast
FRAY Studio designed real-time visuals for Azimuth 2022 AlUla, in collaboration with MDLBeast and Cassius Creative. Built in Notch, over 20 unique looks responded live to music and lighting across the desert setting. Content was projected onto a 220m-wide rock formation, framing the festival from dusk until dawn.
FRAY Team
Creative Direction
Henrique Ghersi
Henrique Ghersi
Associate Project Lead
Kira O’Brien
Kira O’Brien
Notch Artists
Henrique Ghersi
Henrique Ghersi
Notch Artists
Kira O’Brien
Kira O’Brien
Notch Artists
Jamie Kenny
Jamie Kenny
Notch Artists
Lewis Bailey
Lewis Bailey
Concept Direction
Adam Young
Adam Young
Concept Direction
Finn Ross
Finn Ross
Collaborators
Client
MDLBeast
MDLBeast
Lighting Design
Cassius Creative
Cassius Creative
Video Design
FRAY Studio Video
FRAY Studio Video
Programming
Konstantine Laptev
Konstantine Laptev
Lighting Programmers
Alex Noel & James Washer
Alex Noel & James Washer
Experiential Agency
Production Glue
Production Glue
Production Company
Ginger Owl
Ginger Owl
Systems Design
Media Pro
Media Pro
Stage Managers
Jonny Gaskell & Katya Ryblskaya
Jonny Gaskell & Katya Ryblskaya
Lasers/SFX
ER Productions
ER Productions
Photography
Kira May O’Brien & MDLBeast
Kira May O’Brien & MDLBeast
Services Provided
Creative Direction
Video Design
Real-Time Content
3D Animation
Projection Mapping
Interactive Development