Jess Glynne

For the European tour of Jess Glynne’s second number one album, FRAY Studio collaborated with creative director Jo’lene Henry to develop a conceptual video design built around the four seasons. The aim was to create a visual framework that could shift in tone, colour and atmosphere to support the emotional range of the set while giving the show a clear and unified identity.
The content drew on a mixture of filmed material and three dimensional landscapes, with each season taking on its own visual character. Spring moved with softness and growth, summer carried warmth and brightness, autumn introduced deeper tones and shifting textures, and winter brought cooler palettes and more minimal imagery. This structure allowed the show to transition fluidly between moods, giving each song a distinct environment while maintaining coherence across the full performance.
All visuals were delivered on a super panoramic curved LED screen, creating a wide canvas that surrounded the stage and shaped the audience’s perspective. The video was integrated with the live camera feed, allowing filmed imagery and real time performance to blend into a single stage picture. This combination helped maintain the scale of the production while keeping the focus on Jess Glynne’s presence at the centre of the show.
The result is a clear and flexible visual world that supports the themes of the album and enhances the energy of the live performance through thoughtful seasonal storytelling.
FRAY Team
Adam Young
Ash Woodward
Norvydas Genys
Collaborators
FRAY Studio
Jo’lene Henry
Cassius Creative
Ed White
Amber Rimell
Avigail Colins
Giles Woodhead
Ash Woodward Joe Okpako