Adam grew up fascinated by theatres and what happens in the darkness. A backstage visit to Theatre Royal Plymouth around the age of ten made it clear that this was the world he would work in.

Projects have taken him around the world and across disciplines, from opera houses to arenas and museums. He is most at home in a collaborative process, trying new tools to test convention and placing video alongside set, light and sound to create a single image.

He has delivered work for major artists and institutions, among them The Rolling Stones, Disney, Glass Animals, Liam Gallagher and Lewis Capaldi. His strength lies in blending a strong technical understanding with creative ambition and direction.

He loves the first audience, when 20,000 people meet what the team has built and the room lifts. He intends to keep stretching what video design can do, technically and creatively.